Trade advertising

Competitors can often take the lead, surprise with their new approach and gain a market share by establishing a position as 'the current leader'. Such a situation arose with our client whose competitor held the high ground with commissioned up-market advertising in the trade press. Maple Group manufacture unique electronic security solutions and we were commissioned to 'position' our client, to distinguish them with an individual house style, and design advertisments for trade publications.

Our solution capitalised on the benefits of their electronic solutions, the ease of installation and the financial benefits of traceability.

The advertisement style we created was clean, open and striking. It positioned their 'offer' clearly and promoted leads from new business clients, in new geographical regions.

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