Promotional inserts

Folders are often regarded as 'the' business tool. However the inserts that they contain are often not seen as equally important. In practice inserts can be separated from their folder and used in their own right - placed in leaflet dispensers or given out at trade shows to those who require only a single service or product.

SLR wanted to introduce their software control services onto the U.K. market. With only two months to launch Airborne were commissioned to create their printed marketing materials. This included a folder, the design of a generic insert, 4 professionally printed inserts and a pre-printed template that they could overprint in-house.

We worked to very tight deadlines as the inserts were to be used at pre-booked exhibitions.

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