Promotional Leaflet

Supreme Visors, a family owned company, had grown steadily over a 25 year period. Its industrial protective headwear was well engineered and manufactured to the highest specifications. Its present managing director had increased its turnover year-on-year but he encountered classic marketing problems - he used home grown marketing materials which were inappropriate in the world markets he competed in. We advised him that he needed professional materials that he could be proud to use at exhibitions, that could be displayed on counters at distributors and which could be placed inside products to encourage cross-selling.

The leaflet is end-user friendly with commissioned professional photography, punchy copywriting and a lively visual format. We developed a new strapline - 'extreme sensory protection' and carried this theme over into his company brochure, website and exhibition.

The new marketing push has been very successful and sales promoted via trade exhibitions have increased over previous years.

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